I just read an article on Car and Driver that it is still taking me a bit of time to process. Maybe I’m getting slow in my old age, arghhh.
Walmart and Ford Help Car Buyers Steer Clear of Dealerships – was if anything an interesting read.
The article first points out the obvious – and that Ford paid people some good money to do a survey to find out that 83% of people want to spend less time in stealerships, I mean dealerships.
This statement – well, I have to say is really obvious. What the survey didn’t say was why people don’t like spending time in the dealerships.
You know, I think it is because everyone who works at Ford no longer has to go a dealership to buy a car. My family has bought two cars in the past three years. The problem is not the place of the dealership. It is not even the car salespeople. It is the “Finance Manager” – who came in both times with a hard sell for everything that wasn’t the car. “Nitrogen”, “Extended Warranty”, and who knows, maybe they will bring back “undercoating”.
I don’t want to see this person. You have after products you want to potentially sell? Give me a sheet of paper with a grid. Name of product, description of production, cost of product and a check box or two. You know what, not a piece of paper. Screw paper. A tablet. And every time I add something or remove it update the price and the payment per month.
And do us all a favor and fire all the “Finance Managers” at all the stealerships and make something that should be enjoyable as buying a new or new to me car – be just that – enjoyable.
Or you know what – people might welcome renting driverless cars instead of every owning a car again and your car sales functions at the dealerships can go suck it. I mean be unemployed.